Shows managers how to avoid the common pitfalls and mistakes when setting corporate strategy. This book illustrates the authors' concepts with numerous real-life examples, practical tools and models, and a glossary of key terms. It acknowledges that designing and implementing an effective...

For any organization to perform and compete successfully, it must have the systems and processes in place to translate goals into achievable actions—and to measure and monitor results. Moreover, the organization must be able to adjust and adapt as market conditions, technologies, the...