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Chou, Ting-jui
Wong, Veronica
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International journal of market research : JMRS ; the journal of the Market Research Society
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Unravelling concealed cognitive structures : generalised linear modelling of hierarchical value maps
Chou, Ting-jui
;
Wong, Veronica
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 521-542
Persistent link: https://www.econbiz.de/10003863687
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