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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Großbritannien
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Marketing
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New product development
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Marketingmanagement
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International market entry
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Internationaler Markteintritt
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Germany
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1964-2008
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Wong, Veronica
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Doyle, Peter
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Saunders, John A.
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Shaw, Vivienne
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Sher, Peter J.
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ECONIS (ZBW)
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Competition in global markets : a case study of American and Japanese competition for the British market
Doyle, Peter
;
Saunders, John A.
;
Wong, Veronica
-
1992
Persistent link: https://www.econbiz.de/10000839972
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Intra-firm learning in technology transfer : a study of Taiwanese information technology firms
Wong, Veronica
;
Shaw, Vivienne
;
Sher, Peter J.
-
1999
Persistent link: https://www.econbiz.de/10001399346
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