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Contributions of French semiotics to marketing research knowledge
Hetzel, Patrick; Marion, Gilles - In: Marketing and research today : the journal of the … 23 (1995) 2, pp. 75-85
Persistent link: https://www.econbiz.de/10006405282
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Formalizing the gambling market : what are the interaction strategies between the gambling companies and their clients?
Hetzel, Patrick - In: Advances in services marketing, (pp. 49-64). 1997
Persistent link: https://www.econbiz.de/10001297071
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Sportswear as an expression of how the consumer society has evolved : the example of "fun-wear"
Hetzel, Patrick - In: New developments and approaches in consumer behavior …, (pp. 69-87). 1998
Persistent link: https://www.econbiz.de/10001299798
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Planète conso : marketing expérientiel et nouveaux univers de consommation
Hetzel, Patrick - 2002
Persistent link: https://www.econbiz.de/10004775605
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Manipuler l'information pour créer la confiance : emprunts russes et "Dircoms"
Marion, Gilles - In: Confiance, entreprise et société : mélanges en …, (pp. 55-63). 1995
Persistent link: https://www.econbiz.de/10001296975
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Risks the EMU could face during the phase 3A
Marion, Gilles - In: Ecu : revue trimestrielle (1995), pp. 19-22
Persistent link: https://www.econbiz.de/10001183056
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Conformity around dominant marketing cognitive products : networks, mediators and storytelling
Marion, Gilles - In: Marketing theory 10 (2010) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10003986203
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Une relance de la critique en marketing : science et performation
Marion, Gilles - In: Etudes critiques en management, (pp. 2115-2152). 2009
Persistent link: https://www.econbiz.de/10003973680
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Customer-driven or driving the customer? : exploitation versus exploration
Marion, Gilles - In: Critical marketing : defining the field, (pp. 99-112). 2007
Persistent link: https://www.econbiz.de/10003534513