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Book review: How Advertising W...
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Werbung
13
Großbritannien
7
Advertising
4
Werbeplanung
4
Werbungsmittel
4
Erfolg
3
Welt
3
Werbungsbetrieb
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2
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2
Advertising planning
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Broadbent, Simon
45
McDonald, Colin
32
MacDonald, Colin
7
Ephron, Erwin
4
Kennedy, Rachel
4
Chisnall, Peter M.
3
Huang, Chao-Dong
2
King, Stephen
2
Larguinat, Laurent
2
Smith, Alan
2
Taylor, Jennifer
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Lynch, Kate
1
Marder, Eric
1
Ouarzazi, Yassine el
1
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1
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1
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1
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1
Sharp, Byron
1
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1
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1
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1
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1
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Communication, Advertising and Marketing Education Foundation
1
European Society for Opinion and Marketing Research
1
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1
London Press Exchange Limited
1
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1
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
14
Journal of the Market Research Society : JMRS
11
Journal of advertising research
7
Esomar congress
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
National Institute economic review
3
Applied statistics : a journal of the Royal Statistical Society
2
Europäische Hochschulschriften / 5
2
National Institute Economic Review
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
An LPE Paper, Publ. by the London Press Exchange Ltd.
1
ESOMAR WAPOR congress : [papers
1
International Review of Applied Economics
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International review of applied economics
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of the Royal Statistical Society / C
1
Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
Marketing : monthly magazine of the Institute of Marketing
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing management and the decision sciences: theory and applications
1
Working paper / Department of Econometrics and Business Statistics, Monash University
1
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OLC EcoSci
43
ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
12
RePEc
3
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1
Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
2
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
3
Interplay between market size, technological level and innovation within small and medium enterprises in a small island economy
MacDonald, Colin
- In:
Kleine und mittlere Unternehmen in einer globalisierten …
,
(pp. 99-119)
.
2003
Persistent link: https://www.econbiz.de/10001793964
Saved in:
4
What is the short-term effect of advertising?
McDonald, Colin
- In:
Esomar congress
(
1970
),
pp. 463-485
Persistent link: https://www.econbiz.de/10003622313
Saved in:
5
Financing the United Nations : international taxation based on capacity to pay
Broadbent, Simon
- In:
National Institute economic review
(
1996
),
pp. 77-89
Persistent link: https://www.econbiz.de/10001203983
Saved in:
6
Computer assessment of media : the LPE media model
Broadbent, Simon
-
1965
Persistent link: https://www.econbiz.de/10001948902
Saved in:
7
Media planning and computers by 1970 : a review of the use of mathematical models in media planning
Broadbent, Simon
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10001948914
Saved in:
8
Regularity of reading
Broadbent, Simon
- In:
Journal of marketing research : JMR
1
(
1964
)
3
,
pp. 50-58
Persistent link: https://www.econbiz.de/10001948917
Saved in:
9
A simple marketing game
Broadbent, Simon
- In:
Marketing management and the decision sciences: theory …
,
(pp. 564-572)
.
1971
Persistent link: https://www.econbiz.de/10001948924
Saved in:
10
Some uses of the nomogram in statistics
Broadbent, Simon
- In:
Applied statistics : a journal of the Royal Statistical …
3
(
1954
),
pp. 33-43
Persistent link: https://www.econbiz.de/10001948931
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