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Advertising effects
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Journal of advertising research
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Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
2
Estimating advertising half-life and the data interval bias
Fry, Tim R. L.
;
Broadbent, Simon
;
Dixon, Janine M.
-
1999
Persistent link: https://www.econbiz.de/10001391120
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