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Non-comparartive versus comparative advertising of quality
Emons, Winand; Fluet, Claude - In: International journal of industrial organization 30 (2012) 4, pp. 352-360
Persistent link: https://www.econbiz.de/10009658197
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Advertising and prices as signals of quality in a regime of price rivalry
Fluet, Claude; Garella, Paolo G. - In: International journal of industrial organization 20 (2002) 7, pp. 907-930
Persistent link: https://www.econbiz.de/10001681875
Cover Image
Advertising and prices as signals of quality in a regime of price rivalry
Fluet, Claude; Garella, Paolo G. - In: International journal of industrial organization 20 (2002) 7, pp. 907-930
Persistent link: https://www.econbiz.de/10006175664
Cover Image
Non-comparative versus comparative advertising of quality
Emons, Winand; Fluet, Claude - In: International journal of industrial organization 30 (2012) 4, pp. 352-361
Persistent link: https://www.econbiz.de/10009972278