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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith - In: Journal of marketing research : JMR 24 (1987) 4, pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
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MARKOR: A Measure of Market Orientation Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing
Kohli, Ajay K.; Jauorski, Bernard J.; Kumar, Ajith; … - In: Journal of marketing research : JMR 30 (1993) 4, pp. 478-493
Persistent link: https://www.econbiz.de/10006690576
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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
Dillon, William R.; Kumar, Ajith; Smith de Borrero, Melinda - In: Journal of marketing research : JMR 30 (1993) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10006690608
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Exploring the structural characteristics of consumers' knowledge
Walker, Beth A.; Celsi, Richard; Olson, Jerry - 1986
Persistent link: https://www.econbiz.de/10004754244
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Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
Chandrashekaran, Murali; Walker, Beth A.; Ward, James C.; … - In: Journal of marketing research : JMR 33 (1996) 2, pp. 211-223
Persistent link: https://www.econbiz.de/10006676403
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Meta-Analysis With Heteroscedastic Effects
Chandrashekaran, Murali; Walker, Beth A. - In: Journal of marketing research : JMR 30 (1993) 2, pp. 246-255
Persistent link: https://www.econbiz.de/10006690593