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Maltz, Elliot
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Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Maltz, Elliot
;
Souder, William E.
;
Kumar, Ajith
- In:
Journal of Business Research
52
(
2001
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10005477390
Saved in:
2
Influencing R&D-marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Maltz, Elliot
;
Souder, William E.
;
Kumar, Ajith
- In:
Journal of business research : JBR
52
(
2001
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10006726278
Saved in:
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