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Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Maltz, Elliot; Souder, William E.; Kumar, Ajith - In: Journal of Business Research 52 (2001) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10005477390
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Influencing R&D-marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
Maltz, Elliot; Souder, William E.; Kumar, Ajith - In: Journal of business research : JBR 52 (2001) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10006726278
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Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
Chandrashekaran, Murali; Walker, Beth A.; Ward, James C.; … - In: Journal of marketing research : JMR 33 (1996) 2, pp. 211-223
Persistent link: https://www.econbiz.de/10006676403
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Meta-Analysis With Heteroscedastic Effects
Chandrashekaran, Murali; Walker, Beth A. - In: Journal of marketing research : JMR 30 (1993) 2, pp. 246-255
Persistent link: https://www.econbiz.de/10006690593