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Belief Structures in Conflict: Mapping a Strategic Marketing Decision
Frankwick, Gary L.; Walker, Beth A.; Ward, James C. - In: Journal of business research : JBR 31 (1994) 2-3, pp. 183-196
Persistent link: https://www.econbiz.de/10006744752
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Modeling Individual Preference Evolution and Choice in a Dynamic Group Setting
Chandrashekaran, Murali; Walker, Beth A.; Ward, James C.; … - In: Journal of marketing research : JMR 33 (1996) 2, pp. 211-223
Persistent link: https://www.econbiz.de/10006676403
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Belief structures in conflict: Mapping a strategic marketing decision
Frankwick, Gary L.; Walker, Beth A.; Ward, James C. - In: Journal of Business Research 31 (1994) 2-3, pp. 183-195
Persistent link: https://www.econbiz.de/10005473511
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Evolving Patterns of Organizational Beliefs in the Formation of Strategy
Frankwick, Gary L.; Ward, James C.; Hutt, Michael D.; … - In: Journal of marketing 58 (1994) 2, pp. 96-110
Persistent link: https://www.econbiz.de/10006002309