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The activated self in consumer behavior : a cognitive structure perspective
Walker, Beth A.; Olson, Jerry C. - 1993
Persistent link: https://www.econbiz.de/10004566088
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Exploring the structural characteristics of consumers' knowledge
Walker, Beth A.; Celsi, Richard; Olson, Jerry - 1986
Persistent link: https://www.econbiz.de/10004754244
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004068280
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Universal product code : price removal and consumer behavior in supermarkets
Harrell, Gilbert D.; Hutt, Michael D.; Allen, John William - 1976
Persistent link: https://www.econbiz.de/10004008948
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004156473
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10004553046
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10004355831
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MACRO MARKETING / REED MOYER ; MICHAEL D. HUTT
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ED.
Persistent link: https://www.econbiz.de/10004654445
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10004731385
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Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.; Speh, Thomas W. - 2004 - 8. ed.
Persistent link: https://www.econbiz.de/10004791639