Carlson, Patricia J.; Kahn, Beverly K.; Rowe, Frantz - In: Journal of Global Information Management (JGIM) 7 (1999) 3, pp. 19-29
This study tests the multi-cultural applicability of Huber’s technological imperative framework by comparing the effects of the adoption of a new telecommunication technology, cellular phones, on the behavior of the sales force in several industry sectors in France and the U.S. The study...