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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea - In: Multicultural perspectives in customer behaviour, (pp. 45-64). 2014
Persistent link: https://www.econbiz.de/10010399253
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Brand image perceptions across cultures : a study of symbolic and functional associations
Salciuviene, Laura; Ghauri, Pervez N.; Mockaitis, Audra I. - In: New challenges to international marketing, (pp. 177-191). 2009
Persistent link: https://www.econbiz.de/10003850200
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How firm-specific characteristics shape prospective knowledge-intensive alliances in a large emerging economy
De Mattos, Claudio; Cross, Adam R. - In: Internationalization : firm strategies and management, (pp. 120-137). 2003
Persistent link: https://www.econbiz.de/10001754316
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The impact of R&D-specific factors on the attractiveness of small- and medium-sized enterprises as partners vis-à-vis alliance formation in large emerging economies
De Mattos, Claudio; Burgess, Thomas F.; Shaw, Nickey E. - In: R & D management 43 (2013) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009701697
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Are successful acquisitions pre-determined? : A case study investigation of pre-acquisition indicators
De Mattos, Claudio; Prinzie, Anita; Kijanska, Dominika - In: Proceedings of the 17th Annual Conference on Marketing …, (pp. 51-65). 2009
Persistent link: https://www.econbiz.de/10009499915
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A coding scheme for studying group interactions in international negotiations : a methodological advance on the IPA protocol
Dowie, Cheryl; De Bruijn, Oscar; De Mattos, Claudio - In: British journal of management 33 (2022) 1, pp. 455-477
Persistent link: https://www.econbiz.de/10012796033
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The negative influence of the entrepreneur's level of higher education on the attractiveness of European SMEs as alliance partners in Brazil : the role of practical experience and...
De Mattos, Claudio; Salciuviene, L. - In: International journal of human resource management 30 (2019) 13, pp. 1997-2025
Persistent link: https://www.econbiz.de/10012194406
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The principle of congruity in the analysis of international business cooperation
Buckley, Peter J.; Cross, Adam R.; De Mattos, Claudio - In: International business review : the official journal of … 24 (2015) 6, pp. 1048-1060
Persistent link: https://www.econbiz.de/10011408302
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura; Ghauri, Pervez; Salomea Streder, Ruth; … - In: Journal of marketing management : MM 26 (2010) 11, pp. 1037-1057
Persistent link: https://www.econbiz.de/10008707613
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On what do consumer product preferences depend? : determining domestic versus foreign product preferences in an emerging economy market
Mockaitis, Audra I.; Salciuviene, Laura; Ghauri, Pervez N. - In: Journal of international consumer marketing 25 (2013) 3, pp. 166-180
Persistent link: https://www.econbiz.de/10009761425