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Williams, Jerome D.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath
;
Williams, Jerome D.
-
1990
Persistent link: https://www.econbiz.de/10004111318
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Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.
;
Gopalakrishna, Srinath
;
Cox, …
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
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3
Do Trade Shows Pay Off? Srinath Gopalakrishna
Lilien, Gary L.
;
Williams, Jerome D.
;
Sequeira, Ian K.
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 75-83
Persistent link: https://www.econbiz.de/10005995617
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