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Management-Informationssystem
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Lilien, Gary L.
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Choffray, Jean-Marie
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ERIM report series research in management
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Prentice-Hall International editions
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
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pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
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Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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4
Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.
;
Roberts, John H.
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
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5
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 230-254)
.
2006
Persistent link: https://www.econbiz.de/10003420120
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6
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
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