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Purpose: This paper aims to understand the key factors affecting collaborative innovation in a destination management organisation from a dynamic capability perspective. Design/methodology/approach: An in-depth case study was conducted using semi-structured interviews with the CEO and Chairman...
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An increasing number of organisations are developing customer databases in a bid to get closer to their customers and gain competitive advantage. This report investigates the practice of database marketing among different travel and tourism sectors, including airlines, hotels, museums and tour...
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We are bombarded with Internet forecasts and statistics every day, however there is little doubt that the Internet has permanently changed the face of travel promotion and distribution. While only a minority of consumers are actually prepared to buy online at the present time, this minority is...
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Drawing on recently published data, this report examines some of the trends in travel e-commerce. Using a case study approach, the author examines in detail some of the e-business models impacting on the travel industry both in the Business-to-Business (B2B) and Business-to-Consumer (B2C)...
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