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Gordon, Ross; Butler, Katherine; Cooper, Paul; Waitt, Gordon - In: Journal of Social Marketing 8 (2018) 1, pp. 99-119

Purpose: This paper aims to present a discursive and evaluative analysis of Energy + Illawarra, an Australian Government Low Income Energy Efficiency Program (LIEEP) funded interdisciplinary social marketing energy efficiency programme. Energy + Illawarra was a community programme working with...

Persistent link: https://www.econbiz.de/10012077320

Empirically testing the concept of value-in-behavior and its relevance for social marketing

Gordon, Ross; Dibb, Sally; Magee, Christopher; Cooper, Paul - In: Journal of business research : JBR 82 (2018), pp. 56-67

Persistent link: https://www.econbiz.de/10011771757

Workplace bullying and absenteeism : the mediating roles of poor health and work engagement

Magee, Christopher; Gordon, Ross; Robinson, Laura; … - In: Human resource management journal 27 (2017) 3, pp. 319-334

Persistent link: https://www.econbiz.de/10011794644

Unlocking the potential of branding in social marketing services : utilising brand personality and brand personality appeal

Gordon, Ross; Zainuddin, Nadia; Magee, Christopher - In: The journal of services marketing 30 (2016) 1, pp. 48-62

Persistent link: https://www.econbiz.de/10011445615