Narrow search
Showing 1 - 10 of 103
Cover Image
Improving the quality of empirical nonprofit research : the focal constructs and their measures
Wymer, Walter - In: International review on public and non-profit marketing 14 (2017) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10011916352
Cover Image
Gender differences in social support in the decision to volunteer
Wymer, Walter - In: International review on public and non-profit marketing 9 (2012) 1, pp. 19-26
Persistent link: https://www.econbiz.de/10009535063
Cover Image
The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
Cover Image
Deconstructing the brand nomological network
Wymer, Walter - In: International review on public and non-profit marketing 10 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009728492
Cover Image
Case study: which theory is more effective for predicting hotel guest participation in towel and linen reuse programs, social influence theory or attribution theory?
Wymer, Walter - In: Social marketing and behaviour change : models, theory …, (pp. 268-275). 2014
Persistent link: https://www.econbiz.de/10010477243
Cover Image
Social marketing's relevance in helping the United Nations attain its SDGs
Wymer, Walter - In: International review on public and non-profit marketing 20 (2023) 3, pp. 529-541
Persistent link: https://www.econbiz.de/10014383333
Cover Image
Addressing complex social problems with a multi-environmental stakeholder coalition
Wymer, Walter - In: International review on public and non-profit marketing 18 (2021) 3, pp. 403-418
Persistent link: https://www.econbiz.de/10012617329
Cover Image
Supporter loyalty : conceptualization, measurement, and outcomes
Wymer, Walter; Rundle-Thiele, Sharyn - In: Nonprofit and voluntary sector quarterly 45 (2016) 1, pp. 172-191
Persistent link: https://www.econbiz.de/10011452022
Cover Image
Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid; Wymer, Walter - In: The journal of brand management : an international journal 24 (2017) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Cover Image
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823