pt. 1. Voluntary sector marketing -- pt. 2. Fundraising -- pt. 3. Arts marketing -- pt. 4. Education marketing -- pt. 5. Political marketing -- pt. 6. Social marketing -- pt. 7. Volunteer recruitment, management and retention -- pt. 8. Public sector marketing.

This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples

Trade promotions provided to retailers from suppliers are not well understood and have not been consistently reported by manufacturers. Research about the phenomenon has consequently been limited and neither the trade nor government agencies fully understand the phenomenon and its implications....