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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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2
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
3
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
Saved in:
4
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
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5
Cross-national product dimensions
Stansifer, Mary Lee
-
1991
Persistent link: https://www.econbiz.de/10000966619
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6
International market entry : the impact of competitor environment and source of information
Whitelock, Jeryl
-
1996
Persistent link: https://www.econbiz.de/10001328796
Saved in:
7
Global marketing and the case for international product standardisation
Whitelock, Jeryl
- In:
European journal of marketing : EJM
21
(
1987
)
9
,
pp. 32-44
Persistent link: https://www.econbiz.de/10001072471
Saved in:
8
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
9
Acquisition of marketing knowledge in small and medium-sized IJVs : the role of compatibility between parents
Park, Byung Il
;
Whitelock, Jeryl
;
Giroud, Axèle
- In:
Management decision : MD
47
(
2009
)
8
,
pp. 1340-1356
Persistent link: https://www.econbiz.de/10009524498
Saved in:
10
Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
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