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Malhotra, Naresh K.
Whitelock, Jeryl
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An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
2
An overview of the first 21 years of research in the International Marketing Review, 1983-2003
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
22
(
2005
)
4
,
pp. 391-398
Persistent link: https://www.econbiz.de/10006234508
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