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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
Journal of international management
16
(
2010
)
1
,
pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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2
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
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3
An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
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4
Exploring the effects of subsidiary interdependence on the performance of global product launches
Mohr, Alexander T.
;
Unen, Marc van
;
Fastoso, Fernando
; …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 553-579
Persistent link: https://www.econbiz.de/10012065246
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5
Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience
Mohr, Alexander T.
;
Fastoso, Fernando
;
Wang, Chengang
; …
- In:
British journal of management : BJM
25
(
2014
),
pp. 100-115
Persistent link: https://www.econbiz.de/10010240048
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6
Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
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