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~subject:"Großbritannien"
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Großbritannien
Consumer behaviour
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Brand management
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International marketing
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Internationales Marketing
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Brand image
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Standardisierung
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Unternehmenserfolg
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Werbung
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Advertising effects
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Joint Venture
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Knowledge management
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Werbewirkung
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Bibliometrics
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Brand
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High technology
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Whitelock, Jeryl
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Heerde, Jennifer van
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Global marketing and the case for international product standardisation
Whitelock, Jeryl
- In:
European journal of marketing : EJM
21
(
1987
)
9
,
pp. 32-44
Persistent link: https://www.econbiz.de/10001072471
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2
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
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