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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando; Whitelock, Jeryl - In: Journal of international management 16 (2010) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl; Fastoso, Fernando - In: Handbook of research in international marketing, (pp. 179-189). 2011
Persistent link: https://www.econbiz.de/10009385442
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Global marketing and the case for international product standardisation
Whitelock, Jeryl - In: European journal of marketing : EJM 21 (1987) 9, pp. 32-44
Persistent link: https://www.econbiz.de/10001072471
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The standardisation of advertising in the Mercorsur : a process oriented perspective
Fastoso, Fernando (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003383584