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~subject:"Transnational corporation"
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Transnational corporation
Consumer behaviour
13
International marketing
11
Konsumentenverhalten
10
Advertising
9
Brand management
7
United Kingdom
7
Internationales Marketing
6
Markenführung
6
Standardization
6
Brand image
5
Globalization
5
Knowledge management
5
Markenimage
5
Multinationales Unternehmen
5
Firm performance
4
Globalisierung
4
Latin America
4
Luxury goods
4
Luxusgüter
4
Market entry
4
Standardisierung
4
Unternehmenserfolg
4
Werbung
4
Advertising effects
3
Brand extensions
3
Customers
3
Europe
3
International business
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Joint Venture
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Joint venture
3
Joint ventures
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic alliance
3
Strategische Allianz
3
Werbewirkung
3
Wissensmanagement
3
Advertising effectiveness
2
Automotive industry
2
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Fastoso, Fernando
3
Whitelock, Jeryl
3
Mohr, Alexander T.
2
Jobber, David
1
Shirodkar, Vikrant
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Tihanyi, Can
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Unen, Marc van
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Wang, Chengang
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British journal of management : BJM
1
European journal of international management : EJIM
1
Innovation and international business ; 2
1
International marketing ; Vol. 1
1
International marketing review
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ECONIS (ZBW)
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1
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
Saved in:
2
Theories of internationalisation and their impact on market entry
Whitelock, Jeryl
-
2008
Persistent link: https://www.econbiz.de/10003655217
Saved in:
3
International market entry : the impact of competitor environment and source of information
Whitelock, Jeryl
-
1996
Persistent link: https://www.econbiz.de/10001328796
Saved in:
4
Testing the regional performance of multinational enterprises in the retail sector : the moderating effects of timing, speed and experience
Mohr, Alexander T.
;
Fastoso, Fernando
;
Wang, Chengang
; …
- In:
British journal of management : BJM
25
(
2014
),
pp. 100-115
Persistent link: https://www.econbiz.de/10010240048
Saved in:
5
Exploring the effects of subsidiary interdependence on the performance of global product launches
Mohr, Alexander T.
;
Unen, Marc van
;
Fastoso, Fernando
; …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 553-579
Persistent link: https://www.econbiz.de/10012065246
Saved in:
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