Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Why is so little marketing res...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
6
International marketing
6
Internationales Marketing
6
Markenführung
6
Brand image
5
Markenimage
5
Multinationales Unternehmen
5
Transnational corporation
5
Advertising
4
Firm performance
4
Globalisierung
4
Globalization
4
Luxury goods
4
Luxusgüter
4
Standardisierung
4
Standardization
4
Unternehmenserfolg
4
Werbung
4
Advertising effects
3
Joint Venture
3
Joint venture
3
Knowledge management
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic alliance
3
Strategische Allianz
3
Wissensmanagement
3
Bibliometrics
2
Bibliometrie
2
Brand
2
Großbritannien
2
High technology
2
Hochtechnologie
2
International market entry
2
Internationaler Markteintritt
2
Markenartikel
2
Market entry
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Fastoso, Fernando
2
Whitelock, Jeryl
2
Choi, Yung Kyun
1
Gonzalez-Jimenez, Hector
1
Heerde, Jennifer van
1
Kim, Changju
1
Kim, Jungkeun
1
Kim, Seongseop
1
Lee, Daniel C.
1
Park, Jooyoung
1
Sung, Billy
1
Voyer, Benjamin G.
1
Whitelock, Amy
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
International marketing review
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
Saved in:
2
The influence of promotional activity and different electoral systems on voter turnout : a study of the UK and German Euro elections
Whitelock, Amy
;
Whitelock, Jeryl
;
Heerde, Jennifer van
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10008650072
Saved in:
3
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
