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An empirical analysis of moderating effects of parent control on interbational joint ventures performance
Whitelock, Jeryl (contributor); Yang, Hui (contributor) - 2005
Persistent link: https://www.econbiz.de/10003275233
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"Standardisation of international advertising : a literature update"
Whitelock, Jeryl; Randmael Jones, Anne - 1993
Persistent link: https://www.econbiz.de/10004307398
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Learning about customers: Managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes; Whitelock, Jeryl; Florin, Juan - In: European journal of marketing : EJM 47 (2013) 3, pp. 431-462
Persistent link: https://www.econbiz.de/10010099462
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Dancing with elephants: The challenges of managing asymmetric technology alliances
Pérez, Lourdes; Florin, Juan; Whitelock, Jeryl - In: The journal of high technology management research 23 (2012) 2, pp. 142-155
Persistent link: https://www.econbiz.de/10010037390
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An Exploratory Investigation into the Impact of Competitor Environment and the Role of Information on the Decision to Enter a New, Non-Domestic Market This paper presents the findi...
Whitelock, Jeryl; Jobber, David - In: Journal of global marketing 13 (1999) 2, pp. 67-84
Persistent link: https://www.econbiz.de/10006985776
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The Standardisation Debate in International Marketing
Whitelock, Jeryl; Pimblett, Carole - In: Journal of global marketing 10 (1997) 3, pp. 45-66
Persistent link: https://www.econbiz.de/10006999666
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Acquisition of marketing knowledge in small and medium-sized IJVs: The role of compatibility between parents
Park, Byung Il; Whitelock, Jeryl; Giroud, Axèle - In: Management decision : MD 47 (2009) 8, pp. 1340-1356
Persistent link: https://www.econbiz.de/10008316588
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Russia's struggle with the language of marketing in the communist and post-communist eras
Holden, Nigel; Kuznetsov, Andrei; Whitelock, Jeryl - In: Business history 50 (2008) 4, pp. 474-488
Persistent link: https://www.econbiz.de/10008069802
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Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
Conway, Tony; Whitelock, Jeryl - In: European journal of marketing : EJM 41 (2007) 1, pp. 199
Persistent link: https://www.econbiz.de/10007609459
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Theories of internationalisation and their impact on market entry
Whitelock, Jeryl - In: International marketing review 19 (2002) 4-5, pp. 342-347
Persistent link: https://www.econbiz.de/10006262098