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~person:"Haunstetter, Tobias"
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Haunstetter, Tobias
Pousttchi, Key
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Wiedemann, Dietmar Georg
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Handbook of research on mobile marketing management
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
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