Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...

Online customer reviews (OCRs) have become a major source of information for customers on the Internet. Understanding the impact of OCRs on customers’ decisions is an important challenge for academics and practitioners. We apply a choice-based conjoint experiment that combines all relevant...

Online price comparison sites (shopbots) like PriceGrabber.com are the most powerful tools for consumers to easily compare prices and find offers for desired products. Besides providing distributions of actual prices in price comparison tables, shopbots like NexTag.com have recently introduced...