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The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10009989938
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Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10010045463
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Book reviews - Qualitative marketing research
Carson, David; Gilmore, Audrey; Perry, Chad; Gronhaug, Kjell - In: International journal of market research : JMRS ; the … 45 (2003) 2, pp. 263
Persistent link: https://www.econbiz.de/10006694654
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Innovative marketing in SMEs: an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10008328409
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Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey; Carson, David; Ascenção, Mário - In: Journal of strategic marketing 15 (2007) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10007769787
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Celtic marketing: the fusion and companionship of art and science
Mcauley, Andrew; Carson, David; Gilmore, Audrey - In: Journal of strategic marketing 14 (2006) 1, pp. 89
Persistent link: https://www.econbiz.de/10007225594
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Developing strategic marketing through the use of marketing networks
Rocks, Steve; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 13 (2005) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10007227900
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-105
Persistent link: https://www.econbiz.de/10008844986