//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Falls, David"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-marketing and SMEs: Operatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
2000-2009
1
Ernährungsindustrie
1
Food industry
1
Marketing management
1
Marketingmanagement
1
Preismanagement
1
Pricing strategy
1
Sales promotion
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Falls, David
Gilmore, Audrey
122
Carson, David
60
Gallagher, Damian
14
O'Dwyer, Michele
13
Cummins, Darryl
6
O'Donnell, Aodheen
6
Gamble, Jordan
5
Grant, Ken
5
Rocks, Steve
5
Ascenção, Mário
4
Hulbert, Bev
4
O’Donnell, Aodheen
4
Perry, Chad
4
Hutchinson, Karise
3
McAuley, Andrew
3
McMullan, Rosalind
3
Miles, Morgan P.
3
Bendiksen, Bjørn-Inge
2
Donnell, Lisa Victoria
2
Durkan, Paula
2
Fawcett, Lyn
2
Galbraith, Brendan
2
Grønhaug, Kjell
2
Johnston, Michael
2
Kasouf, Chickery J.
2
Laney, Richard
2
Massiera, Philippe
2
Maxwell, Jonathan
2
McCamley, Claire
2
McCartan-Quinn, Danielle
2
Mcmullan, Rosalind
2
Mulvenna, Maurice
2
O'Connor, Christina
2
Palmer, Adrian
2
Pickett, Bill
2
Reid, Andrea
2
Rentschler, Ruth
2
Simmons, Geoff
2
Sogn-Grundvåg, Geir
2
more ...
less ...
Published in...
All
Journal of strategic marketing
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
2
Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010045463
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->