//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"O'Dwyer, Michele"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-marketing and SMEs: Operatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
KMU
7
SME
7
Innovation
5
Marketing management
5
Marketingmanagement
5
Marketing
3
Beziehungsmarketing
2
Innovation management
2
Innovationsmanagement
2
Relationship marketing
2
Small to medium‐sized enterprises
2
Strategic alliance
2
Strategische Allianz
2
Alliance capabilities
1
Competitive advantage
1
Competitive strategy
1
Customer orientation
1
Firm performance
1
Market orientation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Resource based view
1
Resource-based view
1
Ressourcenorientierter Ansatz
1
Social economy
1
Sozialwirtschaft
1
Sport organization
1
Sportorganisation
1
Strategic alliances
1
Strategic management
1
Strategisches Management
1
Unternehmenserfolg
1
Value orientation
1
Wettbewerbsstrategie
1
Wettbewerbsvorteil
1
competitor orientation
1
customer orientation
1
innovation
1
performance
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
1
Fallstudie
1
conceptual-paper
1
research-article
1
Language
All
English
10
Undetermined
3
Author
All
O'Dwyer, Michele
Gilmore, Audrey
122
Carson, David
60
Gallagher, Damian
14
Cummins, Darryl
6
O'Donnell, Aodheen
6
Gamble, Jordan
5
Grant, Ken
5
Rocks, Steve
5
Ascenção, Mário
4
Hulbert, Bev
4
O’Donnell, Aodheen
4
Perry, Chad
4
Hutchinson, Karise
3
McAuley, Andrew
3
McMullan, Rosalind
3
Miles, Morgan P.
3
Bendiksen, Bjørn-Inge
2
Donnell, Lisa Victoria
2
Durkan, Paula
2
Falls, David
2
Fawcett, Lyn
2
Galbraith, Brendan
2
Grønhaug, Kjell
2
Johnston, Michael
2
Kasouf, Chickery J.
2
Laney, Richard
2
Massiera, Philippe
2
Maxwell, Jonathan
2
McCamley, Claire
2
McCartan-Quinn, Danielle
2
Mcmullan, Rosalind
2
Mulvenna, Maurice
2
O'Connor, Christina
2
Palmer, Adrian
2
Pickett, Bill
2
Reid, Andrea
2
Rentschler, Ruth
2
Simmons, Geoff
2
Sogn-Grundvåg, Geir
2
more ...
less ...
Published in...
All
Journal of strategic marketing
5
European journal of marketing : EJM
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
European Business Review
1
European Journal of Marketing
1
International entrepreneurship and management journal
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
OLC EcoSci
4
Other ZBW resources
2
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey
;
Gallagher, Damian
;
O'Dwyer, Michele
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
Saved in:
2
Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey
;
Gallagher, Damian
;
O'Dwyer, Michele
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 11-15
Persistent link: https://www.econbiz.de/10009892883
Saved in:
3
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
4
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
5
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
6
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
7
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
Innovative marketing in SMEs: an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008328409
Saved in:
10
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-105
Persistent link: https://www.econbiz.de/10008844986
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->