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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey; Kraus, Sascha; O'Dwyer, Michele; … - In: International entrepreneurship and management journal 8 (2012) 2, pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
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Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey (contributor) - 2011
Persistent link: https://www.econbiz.de/10009718145
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Perceived barriers to participation in R&D programmes fpr SMEs within the European Union
Gilmore, Audrey; Galbraith, Brendan; Mulvenna, Maurice - In: Technology analysis & strategic management 25 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10009721341
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Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev; Gilmore, Audrey; Carson, David - In: International business review : the official journal of … 22 (2013) 1, pp. 293-303
Persistent link: https://www.econbiz.de/10009721724
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Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey; Carson, David; Ascenção, Mário - In: Journal of strategic marketing 15 (2007) 2/3, pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
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Understanding small business enterprise networking : a qualitative case approach
Rocks, Steve; Carson, David; Gilmore, Audrey - In: Innovative methodologies in enterprise research, (pp. 214-231). 2007
Persistent link: https://www.econbiz.de/10003444934
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Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
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Responding to eroding competitive advantages : observations from the Norwegian seafood industry
Sogn-Grundvåg, Geir; Grønhaug, Kjell; Thode … - In: The marketing review 7 (2007) 3, pp. 235-246
Persistent link: https://www.econbiz.de/10003538043