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Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Beverland, Michael; Lindgreen, Adam; Vink, Michiel - In: International journal of advertising : the quarterly … 37 (2008) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10009976339
Cover Image
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Beverland, Michael; Lindgreen, Adam; Vink, Michiel - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10008124734