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The Role of Value Change Management in Relationship Dissolution: Hygiene and Motivational Factors
Beverland, Michael; Farrelly, Francis; Woodhatch, Zeb - In: Journal of marketing management : MM 20 (2004) 9, pp. 927-940
Persistent link: https://www.econbiz.de/10006961630
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Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
Beverland, Michael; Farrelly, Francis; Woodhatch, Zeb - In: Journal of advertising : official publication of the … 36 (2007) 4, pp. 49-60
Persistent link: https://www.econbiz.de/10008125001