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~person:"van Wijk, Robert"
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van Wijk, Robert
Beverland, Michael
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Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business Horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10005333530
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Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10007739030
Saved in:
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