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Brand management
8
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6
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Neuseeland
5
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5
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4
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1971-2006
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Beverland, Michael
63
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18
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9
Dobele, Angela
7
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6
Hingley, Martin
5
Morrison, Michael
5
Lindgreen, A.
4
Oppewal, Harmen
4
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3
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3
Lim, Elison Ai Ching
3
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3
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2
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2
Minahan, Stella
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of business & industrial marketing
7
Business Horizons
6
Business horizons
6
Journal of retailing and consumer services
4
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3
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1
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1
Handbook of niche marketing : principles and practice
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International journal of advertising : the quarterly review of marketing communications
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OLC EcoSci
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ECONIS (ZBW)
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9
BASE
5
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
32
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
33
Defining design orientation : a field-based discovery approach
Cankurtaran, Pinar
;
Beverland, Michael B.
;
Farrelly, …
- In:
Technovation : an international journal of technical …
131
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014492273
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34
Projecting Authenticity Through Advertising: Consumer Judgments of Advertisers' Claims
Beverland, Michael
;
Lindgreen, Adam
;
Vink, Michiel
- In:
International journal of advertising : the quarterly …
37
(
2008
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10009976339
Saved in:
35
Four Skills Graduates Need to Cut It in Design‐Led Firms
Beverland, Michael
- In:
Design management review
23
(
2012
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10010045417
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36
Creating value for channel partners: the Cervena case
Beverland, Michael
- In:
The journal of business & industrial marketing
20
(
2005
)
2-3
,
pp. 127-135
Persistent link: https://www.econbiz.de/10007023854
Saved in:
37
Creating value for channel partners: the Cervena case
Beverland, Michael
- In:
The journal of business & industrial marketing
20
(
2005
)
3
,
pp. 127-135
Persistent link: https://www.econbiz.de/10007024480
Saved in:
38
AdultShop.com: establishing legitimacy with the "virgin" consumer
Beverland, Michael
;
Lindgreen, Adam
- In:
Marketing intelligence & planning
21
(
2003
)
6
,
pp. 379-391
Persistent link: https://www.econbiz.de/10006966794
Saved in:
39
The #8216real thing#8217: Branding authenticity in the luxury wine trade
Beverland, Michael
- In:
Journal of business research : JBR
59
(
2006
)
2
,
pp. 251-258
Persistent link: https://www.econbiz.de/10006713656
Saved in:
40
Barriers to network innovation in UK ethnic fresh produce supply
Hingley, Martin
;
Lindgreen, Adam
;
Beverland, Michael
- In:
Entrepreneurship and regional development : an …
22
(
2010
)
1
,
pp. 77-97
Persistent link: https://www.econbiz.de/10008374042
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