This article investigates the performance of EU-based transnational marketing joint ventures (MJVs) through a set of case studies. The results emphasise the instability inherent in MJVs, and in most cases instability reflected poor performance rather than the evolution of a successful venture in...

Successful localisation of component sourcing is of key concern to the manufacturing subsidiaries of MNCs. However, a range of factors both internal and external to the firm can act as forces for or against successful component localisation. Based on a study of 27 UK-invested MNC subsidiaries in...

In this article the implications of the Single European Act for corporate strategy are explored through a study of integrated production in the EU. The results suggest that corporate strategy will continue to be dominated in most industries by national rather than global or European...

In this paper, we develop a conceptual framework that emphasises the need, for the purposes of reputation building, for fit between CSR activities and other key characteristics of the firm. Furthermore, using data on a sample of 227 UK PLCs, we provide evidence in support of a role for fit in...