It is argued that the dominant method of research used in the study of marketing planning, the quantitative survey, fails to adequately capture the reality of the decision making processes used by organisational members. The consequence of this is that textbooks and journals continue to...

An increasing amount of literature suggests that the narrative form is an important source of meaning in organisations and that it should be harnessed for strategic purposes. This paper argues for this perspective, reporting on some research carried out into marketing planning processes in a...

This paper explores the idea of the meme as it relates to branding. In evolutionary theory the meme is the cultural equivalent of the gene. Memes are seen as self replicating entities which jump from human host to human host. In a similar way to the gene in the biological world, there is a...

This paper explores memetics and evolutionary theory as it relates to branding.Memes are similar to genes in the biological world. The former is a self replicating entity which jumps from human host to human host.Within the complex changing business environment, some memes are successful and...