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Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10003775207
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Marketing theory and critical phenomenology : exploring the human side of management practice
Ardley, Barry
- In:
Marketing intelligence & planning
29
(
2011
)
7
,
pp. 628-642
Persistent link: https://www.econbiz.de/10009384754
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