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~person:"Carter, Leanne"
~person:"Mirzaei, Abas"
~subject:"Brand Equity"
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Brand Equity
Consumer behaviour
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Brand image
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Brand management
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Markenführung
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Customer satisfaction
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brand equity
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Journal of retailing and consumer services
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The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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