Against the background of the ongoing financial crisis the question of the genesis and persistence of trust in banks plays an important role not only for the prevention of bank runs and, related to this, for the regulation of banks, but also with respect to the perspective of customer loyalty of...

Many economists and psychologists refuse the idea that behaviour could be based on any other motives than selfish and hedonistic ones, at least in the context of economy, mainly based on a methodological premise, not so often on empirical research. The corresponding image of man that is inherent...