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The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina; Thespol, Monlapak; Ngugi, Isaac K. - In: Inventi impact: retailing & consumer services (2017) 1, pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
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Key success factors of small businesses
Ritchie, George; Komo, Lilian W.; Ngugi, Isaac K. - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10009783155
Cover Image
Key success factors of small businesses
Ritchie, George; Komo, Lilian W.; Ngugi, Isaac K. - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10010184617