Television formats have become a major export product, with Britain alone accounting for nearly half of all format hours broadcast annually worldwide. Yet, there is no such thing as a television format right under copyright law. Any producer is free to develop game, reality and talent shows that...

This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...