In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Purpose – This paper examines customers’ participation in the production of commercial hospitality. Drawing on a study of queer consumers (i.e. lesbian, gay, bisexual and transgender individuals), the paper considers the ways in which frequently circulated understandings, or myths, shaped...

Purpose – The purpose of this paper is to develop a conceptual framework for understanding the relationship between sexual dissidence, gender transgression and commercial hospitality. The paper aims to argue that this can be used to examine how ideological assumptions about lesbian, gay,...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...