In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

Frontmatter -- Contents -- Contributors -- Preface -- Introduction / Morgan, Michael / Lugosi, Peter / Ritchie, J.R. Brent -- Part 1: Understanding the Consumer Experience in Tourism and Leisure: Concepts and Issues -- Chapter 1. The Dimensions of the Tourist Experience / Cutler, Sarah Quinlan /...