While consumer’s demand for foods delivering health benefits, or functional foods, increases, Reg.No.1924/2006, imposes to food manufacturers in the European market stringent criteria for health claims approval. Facing this trade-off, manufacturers need to assess which claim is more likely to...

In spite of Italy presenting one of the largest consumption of fruits and vegetables (FV) among EU Countries, the number of adult Italians consuming the recommended daily amounts of FV is declining, especially in the South of the country, were the expansion of the food retail industry has been...

Food manufacturers use health claims to signal higher product quality and attract health oriented consumers. However, consumers’ willingness to pay for health-related attributes may not be large enough to repay firms of the high costs associated with developing, certifying, and marketing such...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association (IFAMA). www.ifama.org