This article investigates the fairness of the existing business model of advertisement blocking and ad exchange companies by using exchange frameworks and equity theory. It then provides an individual-centric approach for an ad exchange, which aims to provide a fair compensation to individuals...

The privacy preserving microdata sharing literature has proposed several techniques that allow a database administrator to share a dataset in a privacy preserving manner. This paper considers the implications of adding a market layer to that setting. In this setting, individuals (data providers)...