Li, Dongjin; Jiang, Ying; An, Shenghui; Shen, Zhe; Jin, … - In: Young Consumers 10 (2009) 2, pp. 98-109
Purpose – The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior. Design/methodology/approach – In total, 303 undergraduate students from Tianjin and Ningbo (two major cities in coastal China) answered a...
